BASURA NEW YORK

Selected projects

The Hinge Phonebook
A phone-shaped book filled with ideas to unplug from your phone.

A social impact initiative to encourage young people to get off their screens and meet up in person. Made in collaboration with twenty artists. As seen in Grazia and The Today Show.

Gap – Art films
Absurd short films that are also ads for clothes.

Cashmere sweaters dance in a style we have yet to comprehend. Four leggings march in unison and arrive nowhere. Striped gloves wave at you like they know you, even though that may not be the case. Made with W+K.

Wrexham AFC – Cookbook
Ryan Reynolds & Rob McElhenney teach you how to make cheese on toast.

Wrexham's take on club merch, featuring the real recipe from the club canteen. Made with Maximum Effort. As seen on The Late Show with Stephen Colbert.

Spotify – Family
Two kids have dinner with their mother.

An ad for families not featuring advertising's clichéd version of a family. Aired once during primetime Saturday evening TV. As seen in The Sun, Daily Mail, and on BBC News.

Second Hand Internet
Tomorrow's clothes made with yesterday's internet.

An artwork that recycles artifacts from 90s websites into second-hand digital fashion. Pop-up banners, Gif explosions, and scam ads from the early internet are reinterpreted as digital fabrics and materials. As seen in It's Nice That.

Spotify – Chase
Making Spotify's worldwide relaunch blockbuster news.

Ads disguised as movie trailers encouraged fans to love what they love. The movie-trailers were picked up by The Sun, The Daily Star, and BBC News.